Building blocks for bigger dreams.
A family-run studio stacking one world at a time — starting with a book that helps kids who feel in-between see their difference as their strength.
One umbrella, three worlds.
JOBA Unlimited owns and grows each division under one roof. Publishing is live, our first game is playable, and Luma Life Spa is on the way.
Publishing & Books
Illustrated stories with a mission. Home of Earning Stripes and the series to come.
Explore the book →Games
Our first game is live: Life Literacy: Game of Dreamz — the free life-skills game built for DIG STEP Academy.
Play free →Luma Life Spa
A wellness line built on the same idea: everyone deserves a place to feel whole.
In development
Too striped to be a lion. Too lion to be a tiger.
Kamau is a tigon — half lion, half tiger, born between two worlds and told he belongs to neither. Taken from his father and released into the wild, he fights his way through the Ninth Annual Jungle Olympics to reclaim a place that was stolen from him.
It's a mission book before it's a product: an upper-middle-grade adventure built to help kids who feel "in-between" see their difference as their power.
Our differences aren't weaknesses — they're strengths waiting to be discovered.
Out now Available everywhere you read — Amazon & Kindle, Apple Books, Kobo, Barnes & Noble, Google Play, libraries, and direct on Payhip.
HAZED
Some marks stay forever.
"At work, at school, by friends — we have all been hazed."
For every student who went in looking for belonging — and did not come back out.
Notify me at launch →Every story stacks toward something real.
20% of net proceeds from every book funds DIG STEP Academy — the free youth program run by DIG LIFE, the nonprofit founded and directed by author Eric Oba Totton.
Kamau's story of being born between two worlds isn't just a plot. It's the whole point: JOBA Unlimited exists to help disenfranchised and mixed kids see themselves as powerful — on the page, and off it.
Life Literacy: the Game of Dreamz.
JOBA Unlimited built a free life-skills game for DIG STEP Academy — the youth program run by DIG LIFE. Kids and families learn by playing: budgeting, credit, building assets, health, and real career pathways, all on one board — at home, in a classroom, or online with friends.
Win by mastering all three — money alone is never enough.
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